International Foodservice Giant Connects with Customers and the Community Through Share More Stories
Compass Group USA, a subsidiary of Compass Group — one of the largest foodservice companies in the world — is focused on improving its footprint every day. As a part of that commitment, the company seeks to reduce food waste and address hunger through food recovery.
Together with Johnson Marketing, SMS created Food for Thought to highlight Compass Group USA’s food recovery initiatives and how these efforts shape the local communities in which they operate. Compass Group USA employees, volunteers, partners and clients of food recovery organizations contributed to the SMS community by sharing their unique perspectives and insights. SMS then launched a targeted content marketing and digital advertising campaign to increase awareness about Compass Group’s social impact and encourage like-minded individuals to share their own stories.
Using the Food for Thought content contributions, SMS developed high-impact brand videos that shed light on Compass Group USA, its sector organizations and community partners making a positive impact through food recovery initiatives. The deliverables from this campaign helped bolster Compass Group USA’s ongoing food recovery initiatives.
Check out some of the compelling personal stories from Food for Thought.
Partnership with Water, Sanitation and Sanitation Leader Allows for Unique Storytelling Experience
Recently, Johnson Marketing and SMS teamed up with WaterAid, a global leader in the water, sanitation and hygiene field that works across 38 countries to build and maintain access to clean water and safe toilets. Although they have a significant global presence, WaterAid wants to build its awareness and further engage potential partners and advocates within the U.S.
Through our platform, SMS created WASH Equals — an online community designed to allow people to read stories, share their own and participate in a global conversation about the importance of clean water, sanitation and hygiene through emotional connections and human experience.
Leveraging social and digital advertising, SMS is inviting individuals to connect with those who experience being without water on a daily basis. This opportunity was identified through our partnership with Future of StoryTelling (FoST) and its FoST for Good initiative. FoST uses media, technology and communications to explore how storytelling has evolved in the digital age. The initiative is supported through sustainability partnerships with Facebook and Hewlett Packard.
Take a look at some of the amazing stories from WASH Equals!
If you want to learn more about how Johnson Marketing and Share More Stories can help you achieve this level of brand and organizational insight and engagement, let’s talk. You can use the contact form, or call us at 804.644.8515.
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