20 Ways We Help Companies Learn From Shared Stories
Need a good reason to give SEEQ App a try? How about 20?
Check out our #Top20 list of what companies have learned using Share More Stories’ SEEQ App and its predecessor, the SEEQ Sessions:
- A management consulting firm learned how imposter syndrome impacted employee experience and identified ways to help their associates overcome it.
- A venture capital firm learned about how women in midlife experience wellness.
- A Mid-Atlantic state tourism agency mapped the Black travel experience, built a comprehensive marketing strategy with an award-winning campaign, and engaged Black travelers like never before.
- A healthcare technology company mapped key moments in their customers’ patient experience and used that to improve org culture, business development, and of course, the patient experience itself.
- A Northeast destination learned from visitors and residents alike how to tell the untold stories and reframe misperceptions about their City.
- A trade association in the alcoholic beverage industry identified new ways to segment and engage an untapped consumer audience.
- A mortgage servicing company identified the keys to shedding the cloak of anonymity and commodification pervasive in their industry.
- An energy company learned what residents really care about when it comes to navigating new infrastructure projects and overcoming NIMBYism. They revamped their community engagement model as a result.
- A foodservice company explored the stories of sustainability and used that to connect employees, customers and consumers through deeper purpose.
- A global water NGO used shared stories to identify new messaging themes and improve outreach and engagement results.
- A Southeast state tourism agency mapped the travel experiences of Black travelers nationwide, developed new emotion-based personas and used the insights to revise their marketing plan to be more inclusive.
- An early childhood foundation gleaned insights into the experience of undersupported parents and caregivers, developed new communications and increased resource utilization beyond pre-pandemic levels.
- A national youth development think tank explored ways to improve support for DEI leaders and strengthen organization engagement with DEI programs.
- A national substance use disorder treatment organization leveraged shared stories to identify connection and engagement accelerators with program partners.
- A leading HBCU learned what its real value proposition is, by uncovering the deeper shared values across alums, faculty, students, administration and trustees.
- A global financial services company uncovered the key drivers of belonging in their organization – across levels, tenures and functional areas.
- A global consumer packaged goods company identified the key emotional drivers of consumer adoption for their new product, and successfully shifted their go-to-market approach.
- A leading manufacturing company explored the experiences and needs of underrepresented employees and identified not only what they need, but what they uniquely contributed to the company’s success.
- A venerated family foundation engaged their grantee organizations through shared stories to identity themes of impact, connection and community thriving.
- An industrial equipment manufacturing company listened to the stories of employees across the country and representing all types of experiences to understand what it means to be truly included – and what that inclusion can unleash for the company.
Our team would love to know: which of these can you relate to? What ideas do these examples conjure up for you? (And you can’t say “none of the above” 😁). Drop a reply in the comments.
And if you want to talk about what YOU can learn with SEEQ App, let’s get together. We’ll talk about your needs and give you a brief demo of the platform, because truly, seeing is believing. Feel free to schedule a time that’s convenient for you.
In the meantime, check out our SEEQ App overview to learn more about how it works.