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FOT23, Our Future-Forward Insights Project, Is Ready to Launch!

James Warren December 21, 2022
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November 1, 2023 update: Future of Travel Phase 1 is complete and the report goes on sale this month! We’re also signing up sponsors and potential participants for Phase 2. Get all the latest info here. 

As many of us gear up to travel to reunite with family and friends for end of year holiday celebrations, we would like to take a moment to highlight the work we are doing alongside our amazing partners in the travel industry. 

Our Future of Travel 2023 (FOT23) project is a technology-enabled insights initiative designed for future-forward visionaries and leaders in the travel, tourism, and hospitality industries. The groundbreaking project seeks to cut through the “noise” of travel and tourism research to measure perceptions, emotions, and personality traits of consumers and communities to help deepen connections, and to go beyond measuring travel intent and behavior.

A group of people standing in front of a restaurant

In one of the most representative studies of its kind, this project will enable FOT,23 Sponsors to capitalize on growth opportunities with travelers who value inclusion, innovation, sustainability and community connection, by uncovering the most important experience drivers for these consumers and stakeholders. Using the new SEEQ App from Share More Stories, participants from multicultural groups and diverse demographic backgrounds can relate their travel experience stories at scale by using the app. Our SEEQ App leverages inclusive human perspectives and machine learning to reveal a never-before-seen depth and breadth of actionable information.

The Future of Travel 2023 is brought to you by a partnership of travel research and strategic thinkers, including Share More Stories, The Culturist Group, Esra Calvert Consulting, and JMI, voices in travel and tourism who believe the future of travel is more inclusive and deeply related to human and multicultural connections. 

A person with a laptop, map, camera and passport, planning a trip

We are excited to launch because, for the first time, a travel research platform will be predicated entirely on the sufficient participation of inclusive, equitable, and diverse human perspectives at the forefront of its approach. Through our commitment to a truly inclusive and equitable lens reflective of consumer and community mindsets, the project will provide strategic positioning, operational, sales, and marketing decision-makers in the travel industry the necessary building blocks to re-imagine their own efforts and ensure resiliency and continued growth. This will enable them to lead and contribute to an evolving industry that is more prepared for the demands of the next generation of consumers and communities. 

This is the Future of Travel! We’re kicking off our project in January 2023 and we welcome the opportunity for early partners and sponsors to help customize the study to help meet their learning needs. This is a unique opportunity to unlock exclusive information that will help you capitalize on the exponential growth opportunity represented by inclusive-minded travelers. If you are interested in learning more and exploring partnership opportunities, let’s talk!

Let’s go!!!!!


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